St. John replaces Angelina Jolie
According to Glenn McMahon, the CEO of the label, Angelina “overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
That and the fact that Jolie hasn’t appeared in many St John’s Ads to begin with.
It has been announced that British model Karen Elson will replace Angelina.
McMahon went on to say “We needed to show a modern point of view of St. John,” he says. “We have evolved.” Another spokesman for the label has said that Elson is “epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.”
Perhaps Jolie took on more than she thought when she signed with the label. It seems as though they are not happy with her at all.
