Taylor Swift’s Cover Girl Ads BANNED
Taylor Swift is one of the most clean-cut and wholesome celebrities in the public eye – Taylor herself has acknowledged that she is a role model and has a responsibility to act accordingly. So why is her Cover Girl makeup ad being banned in the U.S.? Has Taylor turned on her wholesome image and amped up her naughty side?
Breathe easy Taylor fans, Tay-Tay isn’t a girl going wild! The folks at the National Advertising Division (NAD) have decided to say “Enough!” to a misleading beauty campaign, reports The Gloss. Apparently the Cover Girl ads featuring Taylor Swift make bogus claims about what the product does, including “2X more volume” and “20 percent lighter,” that can’t really be proven, especially out of context – 2X more volume than what, and 20 percent lighter compared to whom?
The NAD director told Business Insider:
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really.’ “
Further, the ruling said:
“… [Proctor & Gamble, which owns CoverGirl] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”
Do you think that ads with ridiculous claims should be banned, or is that action way out of line?