Deciem Founder Brandon Truaxe Has Passed Away at 40 Years Old
Brandon Truaxe, founder and former CEO of Deciem, has passed away at 40 years old, Vox reports.
No additional details about Truaxe’s passing have been released at this time. Deciem shared a photo of Truaxe on their official Instagram account with the caption, “Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your Deciem.”
Supporters have also flocked to Truaxe’s Instagram, expressing their condolences on his latest post.
Truaxe founded Deciem in 2013. In October 2018, Truaxe was ousted as CEO after posting a series of troubling images and videos on the brand’s social media accounts. Things only escalated when two weeks later, Leonard Lauder and Andrew Ross of Estee Lauder, were granted restraining orders against Truaxe. Currently, Estee Lauder owns 28 percent of Deciem.
Nicola Kilner, the current CEO of Deciem sent a heartfelt internal email which read, “I can’t believe I am typing these words. Brandon has passed away over the weekend. Heartbroken doesn’t come close to how I, and how I know many of you will be feeling. All offices, warehouses, factories, and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder. We are all in disbelief and shock but I will be in touch again very soon. I love you all incredibly much, as did he.”
Deciem, which refers to itself as “The Abnormal Beauty Company” is an umbrella company which operates more than 10 brands including the cult favorite The Ordinary. Truaxe was celebrated for pioneering a scientific approach to beauty products while still keeping inventory low-cost.
