These Are The Most Influential People On The Internet In 2018

Kylie Jenner Cost Snapchat More Than $1 Billion

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Photo by Theo Wargo/Getty Images for Huffington Post

It seems like everything Kylie Jenner does is influential and somehow deemed newsworthy. In February, the 20-year-old posted a photo of her newborn baby to Instagram, revealing Stormi Webster to the world. That photo somehow managed to become the most-liked image ever posted on Instagram, overthrowing Beyoncé’s 2017 pregnancy photo.

A few weeks later, Jenner shared her lack of interest in Snapchat – on which she was the most followed celebrity. That action alone prompted the app’s parent company to lose more on $1.3 billion in market value. Jenner is now the highest-paid celebrity on Instagram, with each sponsored post worth the equivalent of $1 million.

Kylie isn’t the only celebrity whose influence delivered a blow to Snapchat.