EXCLUSIVE: Novelties Premiere Mystical Video For “Potions”

Los Angeles-based duo, Novelties – comprised of Kelly Mylod and Sophie Noire – are one of indie-pop’s best kept secrets…until now. The duo lay on the top notch witchy sensibilities in new track, “Potions,” and it’s accompanying video, which we are honored to premiere today, captures the electricity of the track flawlessly. A dark-pop elixir inspired by mystical nights and revelry, it looks like Halloween came early this year, folks! Not mad.

“The ‘Potions’ music video captures an otherworldly vibe and tells a story through elements of magic and exotic escapism.” -Novelties

“We wanted the ‘Potions’ visuals to enhance the track, so the lyrics “electric paradise” and “neon glow” inspired the entire video aesthetic.” -Kelly Mylod

“We featured the moon, crystal ball and tarot cards to interplay with the sonic feeling of ‘Potions.'” -Sophie Noire

Check out the premiere of “Potions” below:

Available now here.