Exclusive: Vinyl Theatre Premiere Video For “Shine On”
Vinyl Theatre just want to cultivate a community of music fans – something we all strive for, especially as music writers. The Milwaukee electro-pop trio all met in college by bonding over their favorite bands and that has become a mission for them as well as their fans meet at their shows and become friends. The band’s debut 2014 record, Electrogram, (via Fueled By Ramen) has garnered quite the following, allowing them to share the stage with some of your favorite acts such as Twenty One Pilots, Fall Out Boy, Magic Man and Smallpools.
“We’ve been sort of biding our time waiting for “Shine On” to come out and continue the story where it left off in “Gold.” A lot of great theories have popped up from fans about the video for “Gold” and what it means to us, where it draws parallels to our lives or the band; maybe even where it draws parallels to the music industry. We don’t want to divulge too much, but the video for “Shine On” might be a good place for them to find answers.
In solidifying our concept we were influenced by ‘Anthem’ by Ayn Rand where the idea of “I” or “self” has been removed from society. And of course by George Orwell’s 1984. (Sorry guys it wasn’t Hunger Games.) This video for “Shine On” is meant to be seen as either a continuation, or an alternate ending, for “Gold.” The latter being a bit of a take on perception versus reality. The directors at Anthem Films, Djay Brawner and Chris Fleck, did a fantastic job of helping us visually and conceptually tie these songs together. Our tour videographer, Jake Maciosek provided many of the live shots compiled from months on the road with us, which really helped the live scenes feel real.” -Keegan, Chris, Nick
We are excited to bring you the premiere of the video for the upbeat, anthemic track, “Shine On,” below!
Catch Vinyl Theatre as they co-headline Live Nation’s Ones To Watch tour with Finish Ticket! Dates below. Tickets here.
17 – Saint Petersburg, FL – The Local 662
18 – Orlando, FL – The Social
19 – Atlanta, GA – Terminal West
21 – Nashville, TN – 3rd & Lindsley
23 – Washington, DC – U Street Music Hall
24 – Philadelphia, PA – Foundry*
25 – New York, NY – Gramercy Theatre*
27 – Boston, MA – Brighton Music Hall*
28 – Cleveland, OH – Cambridge Room*
1 – Columbus, OH – A/R Music
2 – Indianapolis, IN – Deluxe*
3 – Detroit, MI – Shelter*
4 – Chicago, IL – Bottom Lounge*
5 – Milwaukee, WI – The Rave Bar
6 – Minneapolis, MN – Triple Rock*
8 – St. Louis, MO – Old Rock House
9 – Kansas City, MO – Tank Room
11 – Denver, CO – Bluebird
12 – Salt Lake City, UT – Kilby Court
15 – Seattle, WA – Crocodile Café
16 – Portland, OR – Lola’s Room
19 – Los Angeles, CA – Troubadour
21 – San Diego, CA – House of Blues*
22 – Phoenix, AZ – Valley Bar
24 – Dallas, TX – Cambridge*
25 – Austin, TX – Parish*
26 – Houston, TX – Bronze Peacock*
Electrogram is available now here.