Watch: Dove’s Powerful New #ChooseBeautiful Campaign

When you wake up and look in the mirror each morning, what do you see? Is the person staring back beautiful or average? In a moving and surprising new campaign by Dove, the brand asks that very specific question.

Posting signs above door entrances around the world with the option to enter through a “Beautiful” or “Average” door, cameras were set up to film women as they chose one to use and interviewed after. Watching this, I couldn’t help but get a tiny bit choked up at how many women chose the average door, when in reality they are so beautiful! It could be one of the most eye opening ad campaigns I have ever seen and a must watch for anyone who has ever doubted their beauty.

Check it out above!