Editor’s Pick: Best Makeup Brand

Along with the colder months comes a change in colors, scenery, and weather, and as a female, we get to embrace that in our style and makeup! Being a girl kind of rules. Now, of course, you might have your favorite mascaras, concealers, and lipsticks from various companies, but do you have one brand that you can absolutely depend on for every single item in your beauty routine?

If not, you do now: SMASHBOX.

The California-based company is well-known, but maybe you didn’t know that they are the only brand born out of an actual photo studio! Because of this, Smashbox is different. They specifically design their makeup to provide a long-lasting, camera-ready finish, yet it feels light enough and is appropriate to wear everyday. They also have an amazing rewards program where you get free gifts and samples throughout the year. What’s not to love?


My makeup bag is all Smashbox, from their Photo Finish Foundation Primer to their I absolutely love their BB Cream for it’s ability to cover and conceal with a lightweight, natural-looking finish. I apply the Halo Hydrating Perfecting Powder next to de-shine and keep my makeup in place all day. The Under Eye Brightener is one of my top favorites, because no matter how much sleep you’re missing (is that just me?), this magic potion lightens and brightens under eyes, taking you from zombie to camera-ready.

Lip + Line.

I’m obsessed with their award-winning Always Sharp Waterproof Liner. The liner literally sharpens itself everytime you put the lid back on it. Plus, it glides on like silk and produces the perfect amount of color to define and contrast eyes. Their Be Legendary Lipstick is also worth gushing about. Their shades are all fun, practical, and diverse enough to fit any face. I like to start with their Always Sharp Lip Liner and end with their Be Legendary Long-Wear Lip Lacquer!

(Wearing: BB Cream, Under Eye Brightener, Halo Hydrating Perfecting Powder,

Always Sharp Waterproof Liner, and Be Legendary Lipstick in “Rosy Nude.”)

I can honestly say that my Smashbox products stay on ALL DAY LONG without having to reapply, and yet, the makeup is light and airy. It doesn’t get any better than this!

If you’re looking to do some refreshing in your makeup routine, or trying to come up with gift ideas for this year (remember, Christmas is only a few weeks away) then NOW is the perfect time to shop SMASHBOX. I encourage you to try a bunch of their products that you haven’t before. You might be calling them home, too.

What are your favorite Smashbox items? Let me know below or tweet me @mindywhite!

Xo Mindy