Freida Pinto For Free People

Free People‘s latest campaign is gorgeous, genius and a perfect match. Freida Pinto, arguably one of the most gorgeous women in the world, models the brand’s clothes in her home country of India. The combination of Freida’s beauty, the culture of the country and the bohemian clothes evoke laid back, warm-weather feelings.

There’s even a short film that goes along with the ads.

While the campaign takes place in a land far away from the deserts and fields of the season’s music festivals, it’s clear that this collection will be perfect for Coachella and the like.

Do you think Freida and Free People are a good match?