Because I’m Happy: Jessi Jae Joplin for Happiness Brand

I recently did a super fun photoshoot for Happiness Brand… and I must say, it was a blast! Happiness Brand was started by a couple of fashion students from Los Angeles who began expressing themselves through t-shirts and selling them for 10 dollars to friends. They teamed up with an Italian family factory… and the brand began to spread worldwide due to their positive philosophy and basically in a moment when Happiness was needed. A positive feeling mixed with high end fashion? I can definitely get down with that statement. I love the good vibes! Check out the fun behind the scenes video from the shoot below and the cool spread featuring mega babes and fellow BUZZMAKERS: Ashlee Holmes, Dani Vitale and Eden!

xoxo, Jessi Jae Joplin