Nicole Richie Dyes Her Hair Purple (For Real This Time)

Recently, Nicole Richie played a hair trick on us by posting a selfie on Instagram showing off her new purple hair-dye look, only to reveal that it was all digital, no dye. Well looks like the joke was on us, until now!

In her latest Instagram photos, she shows off her light violet locks — posted on her account and that of husband Joel Madden. There is no word on what exactly inspired this fun change, but it looks fantastic! Let’s just hope that she’s not pranking us again and that the change is here to stay!

Think she finally is dedicated to the purple hue? Are you loving it? Tell me what you think!