Brand Spotlight: Eye of Ja

I’m beyond obsessed with this brand. I first discovered it when I was working at Gypsy Warrior. It’s called ‘Eye of Ja‘ and they make some of the coolest pieces.

Janna Appelstein is the creator and founder of Eye of Ja. In jewelry-making, Janna finds the most fulfillment in the process that allows her to channel many areas of her creative abilities to “make art”. Completely self-taught, Janna’s approach to jewelry design is organic and experimental and in this way, she feels she can offer a new perspective in the accessories space.

“My pieces are inspired by movement and proportion; and I aim to capture something intrinsically timeless because of how a piece can make you feel”, she says.

“The greatest joy thus far has been to witness a woman physically change when they have a piece of my jewelry on. When she looks in the mirror, I can see something ignite in her, like she is reconnecting with or awakened to this empowering feeling of confidence. It’s incredibly powerful, and I can’t help but feel it; it’s the same feeling I experience when I made it and put it on myself.”

Here are just some of MY personal favorites by the pretty lady.. but you should totally check out their website by clicking here to find even more! –AND …if you keep checking back on my blog …you MAY even get a chance to win a special piece from Eye of Ja for yourself! 😉