It’s Here! Watch The Marni For H&M Ad Directed By Sofia Coppola
Prepare yourself and let the madness begin. Since it was announced back in December, we’ve been waiting for the much anticipated Marni for H&M collection with bated breath. It’s not available yet, but the commercial is finally here! Though it’s already huge that Marni’s designer, Consuelo Castiglioni, has teamed up with H&M to release an affordable line, we’re even more stoked to find out that this ad was directed by legendary filmmaker Sofia Coppola. Talk about a match made in heaven!
Known for thinking outside the box, Sofia Coppola managed to create an ad that’s seductively alluring and innocent at the same time. Here, we see the leading gal (played by British actress Imogen Poots) prancing around Morocco in the actual line where she ends up kissing the guy who she just made eye contact with. Either it’s those whimsical, attractive Marni for H&M prints or we may need to learn a thing or two from Imogen when it comes to flirting. The ad is packed with even more punch where we get to see Imogen surrounded by beautiful models wearing other pieces from the collection. It’s just too bad we can’t touch the clothes yet.
Guess we’ll just have to wait till March 8th to get our hands on the collection then.
What do you think of the commercial? Are you even more stoked for the release now?