Kristen Stewart Tapped As Face For New Balenciaga Fragrance

It’s just been announced that Kristen Stewart has been tapped by Balenciaga creative director Nicolas Ghesquiere to be the new face of the brand’s women’s fragrance. The 21 year old Twilight starlet said in a statement about the announcement: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.” The self-proclaimed tomboy is a longtime fan of the brand (as evidenced by her many Balenciaga red carpet looks, above) and seems like a perfect fit for the brand’s low-key, high-fashion, edgy rock n’ roll vibe.

Stewart also told Women’s Wear Daily, “Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

What do you think of Kristen as the face for a major fashion house’s fragrance? Do you think it’s a good fit?