Real Life Style Inspiration: The Super Cool Ladies of Badlands 777

I’m so excited to introduce you all to the fun, fabulous and super cool ladies of Badlands 777. The crew hails from London/Essex and consists of Chloe Lamb, Jade Lamb and Lilli-rose Bailey. It all began when they started selling awesome vintage clothing due to their frustration over the lack of good vintage clothing stores in London. Influenced by 90s Versace and Vivienne Westwood, they initially started Badlands as a way for the three of them to get together, play around and have some fun…to them, they were simply filling a void in their lives that needed filling. They never expected it to be so huge and inspiring to so many people.Now they even customize loads of cool stuff too!

It’s difficult to truly describe the personal clothing style of the Badlands ladies because its not just one thing. However, I was happy to discover that their go-to shoes of choice are platforms, creepers and/or biker boots.They describe themselves as a mash up of bikers, teenage boys and girls, Wendy O. Williams, Lil Kim, crusty punks, skaters, Aaliyah, daredevils, chicks with balls, lovers, girl bands, the 70s/90s, hip hop and white trash…all mixed together! I mean, what’s not to love?

Here are some other random, little known facts about these badass chicks: their favorite food is cheese (something we have in common), favorite color is leopard print (brilliant), and their favorite cartoon is Hey Arnold (major cool points)! Needless to say, there’s never a dull moment with these free spirited girls! They are constantly bouncing ideas off one another and when the three of them are together its like they’re complete (like they’re superheroes or something)…and it’s totally awesome! Badlands is not only their work, but it’s also their baby, play time and pretty much their whole lives. They have huge plans of making their empire bigger and better and I have no doubt that they will be extremely successful. I can’t wait to see what they have in store for us next!

Check out this wild and crazy gallery of all the shenanigans over at Badlands 777.And while you’re at it, make sure to check out last week’s Real Life Style Inspiration: Chelsea Rea!