WTF? Emma Watson’s Weird New Lancome Commercial

After seeing all of the stills from Emma Watson’s Lancome shoot, I was expecting a very cool film narative type of ad that I could get excited for. Just having watched the one minute-forty five second video, I can only describe myself as disappointed and confused.

There isn’t really a story going on, and her hat appears to be…magical? I mean, Emma looks great (obviously) but I was just expecting more.

See for yourself below:

Am I wrong? Do you like this ad?