Founder of Cliche Magazine Jeremy Fall on Christina Perri and Why ‘Print is Dead’

Jeremy Fall is the creator behind Cliche Magazine; a fashion forward, music loving and pop culture online magazine. I have heard nothing but amazing things about what this man has going on in his life. I got the chance to tap into Jeremy’s mind and ask about his opinion on why print is dead, what it was like to interview my BFF Christina Perri and explained what’s next for the magazine.

Keltie Colleen: What made you wanna start the magazine?Jeremy Fall: I was always interested in the web and the evolution of the digital world, which led me to realizing that it was much more efficient to publish news through the Internet. When I used to produce events, I had discovered that Facebook and MySpace (back in the day) promotion was the most efficient tool there was. There weren’t any online magazines when I started and I thought it’d be cool to have a cool publication with amazing photography, that could be consumed by people anywhere in the world.

KC: What exactly is Cliche Magazine?JF: Cliché Magazine is a publication about fashion, music, art, entertainment and social media. I know that probably sounds extremely “cliche” (pun definitely intended), but what sets us apart is that we are 100% digital and our content solely lives on the web. Cliché is formed of a magazine, blog and TV section, and I recently relaunched a new interface for the magazine portion that allows us to embed video, audio, animation and linking directly into the pages. So, you could essentially be reading an article about Jessie J while playing her music in the background, or read about the most recent Marc Jacobs show, then actually visualize it by clicking on the video. All of this in a “print look-alike” virtual flipping issue format.

KC: Who has been your favorite feature?JF: I honestly have no idea, and I’m not just saying that not to upset anyone. My first feature ever was with Dita Von Teese which was amazing, and I’m extremely lucky to always have opportunities with some of the most talented people in the world. However, my favorite people to interact with are musicians because I’ve had a passion for music all my life and love to connect with other people who can express the way they see and feel music, if that makes sense.

KC: This month you have my bestie Christina Perri on the cover-what was it like interviewing her?JF: Yes, I had Christina on the cover of my relaunch June/July 2011 issue. Her interview was actually one of my favorite ones because we actually got invited to go to her house and filmed footage there. That’s an extremely rare opportunity and it really allowed us to understand her more and make the interview a lot more genuine and personal. On top of that, she has one of the sickest houses I’ve ever seen. Now I’m being interviewed by her best friend, it’s a small world!

KC: What are your plans for the future?JF: I have a ridiculous amount of plans for the future. I don’t say that at all in a douchey way, I’m just the type of person that’ll get ridiculous and close to impossible ideas everyday, and then filter through what I can actually execute. As of right now, I plan to take Cliché to an even bigger level and developing the brand more. One of my biggest plans right now is a creative agency I’m creating that does digital branding and marketing for artists and brands. The concept is to come up with creative ideas to organically develop an online presence for clients and helping blow up their talent and projects. It’s been going amazingly so far and I plan to make it grow a lot more.

KC: If you were to give someone advice that is thinking of following their own dream what would it be?JF: I’d simply just tell them to fight for it and never to stop. A dream will come true when you never expect it to, and once you get to that point, all the pain and effort doesn’t seem like that big of a deal anymore.

KC: What is one thing in fashion that you love right now!JF: I love the Valou 3-cap ring I always wear on my left hand. Everyone always asks me where I got it and how it works, because it’s a very original and innovative concept. You can look at them here //

KC: What is one band in music that we’ve never heard of that we should know about?JF: I’ve recently discovered a musician named Robby Blackwell who I know is definitely going to blow up. The reason being that he integrates a great online presence in both communication and a creative aspect. He’s very much into fashion, art and design too so it’s always refreshing to see someone who’s interested in different forms of art, as opposed to just music.

KC: What is upcoming in the magazine that you are really excited about?JF: The September Issue we are just about to wrap up is going to be really cool. The photography editorials might be some of my favorite that we’ve ever done. They’re very different than what we’ve done in the past for our September issue, but only in a good way. I’m extremely excited to release it and can’t wait to see the feedback from everyone!

KC: How would you describe your personla style?JF: My girlfriend says that I’m “edgy-indie”, and I trust her opinion very much. If that’s hard to visualize, just picture leather jackets, boots, flannels, and pants so tight that you’d think I’d suffocate.

KC: Why do you think print is dead? JF: I’ve definitely had this argument more than once. I think that print is dead solely because of how much the web and technology have taken over how we consume information. We don’t write letters we e-mail, we don’t write notes in class we text (for the high school kids), we read the news online, we stalk people online, order food through the internet, communicate through social networks. We essentially do everything online nowadays and in connection to magazines, most people will read article on blogs, which is making it hard for print publications to continue paying thousands of dollars monthly. The overhead to run an online publication is close to nothing in comparison to one that is printed. On top of that, publishing online is instant and can travel across the world within a split second and it doesn’t destroy thousands of trees. I’m not saying that there aren’t any downfalls of the Internet being such an open forum because people abuse the fact that everyone has a voice nowadays; however the way media is consumed and the way technology has shaped itself over the past five years proves my point that it is taking over. I think print magazines will become more of expensive collector items and everyday media will be consumed online.

KC: Who is your favorite photographer?JF: My favorite photographer is actually one of my best friends, Dirk Mai. I’m not saying that to plug and promote him because he’s my friend, I sincerely believe that he’s one of the most talented photographers in our market today. A lot of artists today rely on photoshop and heavy editing to add effects and enhance the appeal of their work, and it’s refreshing to see someone who can make a photo close to perfect with minor edits. It’s honestly about capturing the right moment of the subject’s life and he executes it perfectly.

You can find Jeremy here on Buzznet!