Nars Cosmetics Launches ‘Makeup Your Mind: Express Yourself’

Nars Cosmetics is by far my favorite cosmetics brand. Basically every product I use is from them, and about 90% of my money is spent on their makeup. It’s a little ridiculous, but, hey, brand loyalty is brand loyalty.

The king of the Nars empire, François Nars, is an incredibly talented makeup artist who started off his line with just twelve lipsticks sold excluseively at Barney’s New York, but now boasts an endless array of eyeshadows, blushes, lip products, multis and more!

The latest offering from Nars is a new book, a follow up to 2001’s Makeup Your Mind: Makeup Your Mind: Express Yourself. Makeup Your Mind: Express Yourself also has a companion site where users can upload photos of themselves trying out different Nars looks and earn points to win prize packs like backstage access to NY Fashion Week 2012 where François Nars is a veteran makeup artist.

Check out these photos from the book launch, and explore!

All images © 2011 David X Prutting & Neil Rasmus/