Buzznet Catches Up With Kerli as She Preps for Buzznet’s SXSW show; BubbleGoth Goddess Cites The Spice Girls as a Major Influence

Estonian pop star and DIY style icon Kerli is making her way to Austin, TX in a few days to play Buzznet’s Party at The PureVolume House during the 2011 SXSW festival

Buzznet spent some time with the singer while she crafted her performance theme.


While speaking to Kerli about her style and music influences, she illuminated when we asked her what she thought about a certain pop girl group – The Spice Girls:

The Spice Girls have been so influential to me! My aesthetic is like a gothic spice girl–I call it Bubblegoth. When I was younger my favorite was Geri (Halliwell AKA Ginger Spice) but now I think I like Baby (Emma Bunton) more.

If you’ll be in Austin for the 3/18 show, RSVP here. Kerli is also giving you the chance to be VIP and cut the line. You can also watch the live stream of her performance at 6pm on 3/18 here!

Keep your eyes on Buzznet and Buzznet’s Twitter during SXSW for some backstage action at the PureVolume house.