Urban Outfitters is launching its very own Bridal collection!

Urban Outfitters will launch Bhldn, its new bridal collection, online on Valentine’s Day. Customers can expect an Anthropologie-ish feeling to the retail concept. The Web site will launch with apparel, accessories, lingerie, jewelry and shoes. Wedding gowns will be priced from $1,000 to $4,000 — and special occasion frocks from $200 to $600 — and eventually offering everything from cake pedestals to place cards! What are your thoughts on this new collection?? Would you buy a dress from Urban?