Dear MTV: UR DOIN IT RONG
So, among the feeds I follow is MTV’s Splash Page, which is entirely related to comic book and comic book movie related news. It’s how I keep up with stuff like Mikey Way’s comic misadventures and potential Doctor Strange movies.
But for some reason, MTV decided that they needed to post to the Splash page announcing that they’ve started up another website: MTVMusic.com. And while their actual entry reads “For all of you haters out there griping about how MTV doesn’t play music videos anymore, here’s something to calm the waters,” my feed preview puts it a little differently:
“Put a sock in it?” Oh, sweetie, no. There is a long list of things I don’t put in my mouth and socks are actually the second item on there. Don’t ask about the first.
I guess I’m gonna sit over here and be a “hater” for a little longer, because I’m going to point out some flaws in your plans. Sorry, MTV, but I see you rollin’ and I hatin’.
Look, while it’s all well and good that you’re giving people access to music videos again, putting up a new website for it really doesn’t solve the dilemma. Let’s point out the most obvious problem right now: it’s still on the internet. And your station is called “Music Television.” Remember? “I want my MTV?” The internet is not television, MTV, and it’s not a truck. It is a series of tubes. And sometimes things get stuck in those tubes…
…which brings me to my next point. MTV, your site is INFAMOUS for having some of the worst buffer rates around. I believe I have referred to the situation as “Your videos buffer at the speed of toast.” Look, if I’m trying to watch Pete Wentz run around dressed like a vampire, fighting William Beckett, Brendon Urie and Travis McCoy who are ALSO dressed like vampires, I’m not going to sit through your crap buffer rate to do so. I’m just going to YouTube.
Which is point #3. Youtube has basically already done what you’re doing, MTV. And they’ve done it with fewer region restrictions and less wait time for a video to load. And they’re not sitting there claiming I’m a “hater” because I have this CRAZY idea that a station about Music Television would PLAY MUSIC VIDEOS ON TELEVISION.
Because let’s face it: not everybody has the ability to watch online videos. Slow internet connections and/or processors can make it difficult. Not having an internet connection can make it impossible. But people better not complain! Or they’re “haters!”
Oh, but you’ll toss us a bone once in awhile. You’ll cancel TRL but give us F’NMTV, which I love, but an hour a week is NOT enough. And you’ll throw us video premiers after we sit through your craptacular shows like “The Hills,” but you won’t really stick to schedule. You made Adam T. Siska cry. I hope you’re proud of yourself.
Basically? Another website isn’t the answer. Replacing some of your reality shows with music video blocks IS. Get on that.
