Good news for those of us who are too lazy to go to Blockbuster and too commitment-phobic to sign up for Netflix:
Apple is set to break new ground with iTunes, offering movie rentals in a bid to rejuvenate that sluggish part of the otherwise boffo service. Fox and Disney will be announced as partners in a major unveiling by Apple chief Steve Jobs at the annual MacWorld confab on Jan. 14, according to studio sources. Apple’s two major studio partners could be joined by other distribs, perhaps Paramount, Lionsgate and MGM, which already make library titles available for purchase on iTunes. Rentals are expected to cost between $2 and $5 for a 24-hour period, with the price point ideally motivating consumers in the manner of 99¢ music downloads.
I have a feeling I’ll totally be a sucker for this. My first year in college, the school counselor sat me down and said, “You know, your problem is you always want instant gratification.” To which I replied, “Yeah, so?” I would just like to thank Apple in advance for fulfilling my needs instantly. And by needs I mean the latest Hilary Duff movie, obvi.