Lauren Conrad’s line + Heidi’s Birthday

Saturday, ‘The Hills’ Lauren Conrad debuted her line of laid-back day-to-night wear online. You can check them out here.

Questions:

  • Is the fact that the site model is a Rachel Bilson lookalike intentional?
  • Am I cheap bastard, or is $150 A LOT for a monochromatic top/dress?
  • Do you think she launched it on Heidi’s birthday on purpose?