When implementing an SEO campaign, it is crucial to use strong link building strategies to get the most results. It’s not about how many Web sites you link to, but the quality and relevance of the links. You need to link to some good Web sites that also have... Read More
Keyword choice and use is an important part of proper SEO. The phrases and words used to find what people are looking for must match your product and service descriptions or you will not be found. Choose keywords that are popular choices, but be careful not to choose a... Read More
Microsoft’s Bing experienced early growth and a short spike of success. This could lead many SEO and SEM companies to reallocate their marketing budgets to the new search engine, in hopes of cashing in on this “sound of found.” But moderate to heavy investment in SEO specifically for Bing... Read More
Be like a postage stamp. Stick to one thing until you reach your destination and your SEO campaign will be a success. When it comes to developing your SEO strategy, you need to be direct. Don’t flail your campaign around trying to strike at random markets, clients, and keywords.... Read More
“When you stop talking, you've lost your customer.” Estee Lauder has never published truer words. A business has to keep itself out there in the public eye to keep going. Though tactics may differ from word of mouth to Texas Sized billboards, people need to hear what you have to... Read More
The amount of scams this year has been growing so fast that Google has taken serious action. In an attempt to thwart the worsening emails, websites and advertisements that claim you can make big money from home with little effort using Google products and services, Google began banning advertisers this... Read More
Press releases for SEO are used in for the same reasons as traditional PR, but are optimized for the Internet. Press releases are generally used to inform the public and the media about a news event that is timely. The releases usually follow a standardized format. By optimizing a... Read More
When looking for a solid SEO Company, take a look at its agency team. Even the best campaign can crumble beneath a bad team. Look for companies that treat their employees right. Looking for any cracks in the facade. Finger-pointing or Blame-Game activities should be red flags that the... Read More
Frank Lloyd Wright once said he was in favor keeping dangerous weapons out of the hands of fools, starting with typewriters. The same still applies today with the small tweak of typewriters to internet capable devices. Today, any idiot can claim to be a writer with even the weakest blog... Read More
As any SEO or SEM copywriter or blogger will attest, images offer a valuable addition to any written content they produce for the Web. The images add a referential depth and improvement to the engagement and experience of any blog or Web site copy. It is crucial that quality,... Read More
The first thing most sites are told when they’re looking to increase traffic via search engine optimization is to get as many links to their site and content as possible. Site often turn to social outlets for link power, but one site has turned to the dark side of links.... Read More
Apparently the online news world is finally jumping on the SEO wagon. AP has announced that it wants to establish an industry-wide online news microformat to increase readership via SEO. According to paidContent.org, “AP is testing the format via its online Web Feeds platform, the openDemocracy.net site is trialling... Read More
When the recession roared its ugly head, many feared it would take a significant bite out of small and medium-sized entrepreneurs. As the economy struggles, however, a growing number of small business owners are experiencing success with SEOand are increasing their overall spend.
A study recently conducted by the Read More
In a move that will make online marketing more effective and confusing, YouTube is now allowing advertisers to use a “Call-to-Action overlay” on their videos. The overlays allow advertisers to drive traffic to their sites to buy their products, sign up for email newsletters, etc. The overlays are only available... Read More
Microsoft’s latest move was their “sound of found” search engine, Bing, that hit the ground running last month. In attempt to take a chunk out of the search market from Google, MSN’s launch has made an impact within the SEO industry and amongst avid online users. But the new... Read More
Think Flash is out of the question because your Web developer says it’s not SEO Friendly. Well, there’s good news and bad news. The good news is that Flash can be somewhat SEO friendly if the optimizer has the know-how. The bad news is that your Web developer probably doesn’t... Read More
Rob Cottingham, of ReadWriteWeb has commented about SEO becoming bland and uniform stating that, “It’s happening to more and more of the blogs I read: the personality, quirkiness and unique voice that once made them so appealing to me are fading. In their place, an SEO-driven uniformity that puts keyword... Read More
Advertising products and services throughout drastically different markets call for different tactics. This is a basic test question in Marketing 101. But that still doesn’t lessen the awkwardness of a company like Google who advertised its online search in India via ink-to-paper newspaper adverts. Officially Google India, the company reportedly... Read More
Twitter is the most-recent relevant voice for companies, and SEO go getters have quickly learned how to turn the tweet trend into an advertising tool. Twitter is a great way for companies to get their voice, and product, known. There are, however, a few missteps that can kill even the... Read More
If you are a company that uses email newsletters as a communications tactic, then you need to take note of these search engine optimization. tips. HTML-based email newsletters need to include your company’s keywords and phrases in order to boost your search engine optimization. Be careful not to keyword... Read More
