fendi Blog and Journals

FENDI S/S 2010

Karl Lagerfield is by far one of the world's most influential designers, and he's pulled it out of the bag again with the S/S 2010 Fendi collection. The collection was light and delicate, and incredibly chic; classy and feminine. There was a strong sense of contrast with sheer and opaque materials, with pastel colours being the dominant palette. The collection is very soft and flattering, with a romantic feel about it - I can see a lot of stars wearing it. I'm certainly a fan of a lot of the pieces in this collection, and the shoes are TO DIE FOR! And more importantly - Queen Stam was there!

Fendi's ad campaign, featuring Toni Garrn is also flawless.  The simple setting is made to stand out with block colours; the black and white contrast accentuates every detail, and the bright blue heels (which are gorgeous!) set the whole advert off and really stand out from the page. I'm definately a fan of the campaign, and Toni looks flawless in the advert; perfectly styled. The outfit itself is gorgeous, as is the whole set-up of the advert.

picture credit: The Fashion Spot