Naked Conversations by Robert Scoble  Shel Israel

Naked Conversations by Robert Scoble & Shel Israel

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, by Robert Scoble and Shel Israel.

In this book, the authors argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation."
ArtsySF ©: 08/19/2006 12:06 PM
Sounds very interesting....and "Forward by Tom Peters".... where the heck has that former "communications guru" been lately? Maybe I should Google him to find out......
JargonTalk ©: 08/19/2006 1:44 PM
Trying to duck out of here this afternoon and buy my own copy of the book. Maybe I'll find out then. I actually posted that pic of the book cover for something I was writing on my Lexidiem blog. You can check it out here if you like:
http://lexidiem.blogspot.com/
Just look for: Naked Conversations and Web 2.0 Logo Generator. It's all fun.
bad321: 09/29/2006 10:52 PM
Good book, worth the time to read it if you're into the business side of blogging.
azannie: 10/24/2006 6:59 AM
The power of word of mouth continues to soar.
JargonTalk ©: 10/24/2006 7:52 AM
Good book - and I owe them a review on Amazon.com, along with one on a book by Chris Locke.

Where does time go?
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JargonTalk
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