Converse enlist rebellious/rock icons to connect with new generation
Hey Ian, cheer up man. You’re in the new Converse “Connectivity” campaign! Wondering how a deceased rock icon like the late Joy Division singer endorses a brand of sneakers? Me too.
"Chucks", as they are commonly referred to, are the staple sneaker in rock n' roll. They're cheap, look good with skin-tight jeans, and very uncomfortable after about two weeks of everyday living. We all know that wearing uncomfortable shoes is way more punk rock than cowboy boots, desert boots, or those weird rave space boots from the mid-nineties. Just ask Nina Hagen, Common, M.I.A., Jane Birkin, Karen O, Joan Jett, and Green Day's Billie Joe Armstrong. While Ian Curtis and Sid Vicious have already passed, their images are somehow included in the campaign, along with rebellious dudes like James Dean, Hunter S. Thompson, and...drum roll...NBA star Dwayne Wade. Because if there's anyone on that list who exudes badass behavior it's Dwayne "super, all-around nice guy" Wade.
The new Converse marketing campaign is called "Connectivity", because they're simply "connecting past and present Converse icons," according to a press release from the legendary shoe brand. The campaign is set to debut this spring, that’s March 20 for all you fans of the vernal equinox.
