These Beauty Trends Will Be Big In 2019

How You Buy Perfume Is About to Get Interesting

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Kevin Mazur/Getty Images for Coburn Communications
Kevin Mazur/Getty Images for Coburn Communications

When it comes to online shopping, buying a new perfume is risky. Sure, you can read the scent notes, but you can never really be sure the scent works for you until you can give it a sniff. Well, shopping for perfume online might be getting a whole lot easier this year.

Fragrance brands are always investing in ways to appeal to new markets, especially in the digital age. These days consumers less likely to head to a department store to get a sniff of the latest fragrance, so brands have to think outside of the box. Perfumer Jo Malone told Bazaar, “It’s coming – we’ll be able to switch on our computer or phone and be able to smell a fragrance. It’s there… it’s just how it’s interpreted.” Bring it on!