20 Celebrities With Must-Try Beauty Lines
Finding the right products to incorporate into your beauty routine can be time-consuming and expensive. I mean, who has hours and wads of cash to hit up Sephora or the department store makeup counters on the regular? The good news is, dozens of your favorite celebrities have started, invested in, or announced their very own beauty lines! Whether you’re looking for the perfect dry shampoo compliments of the stunning Olsen Twins or an eye-catching matte lipstick that has Victoria Beckham’s stamp of approval, let’s review some of the best lines on the market that just so happen to have major star power behind them.
Drew Barrymore’s Flower Beauty
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Drew Barrymore has been in the limelight since she was a sweet baby girl dressing up an alien in E.T. She’s been through the ringer and has maintained her star power through every life phase. Her production company, Flower Films, was launched in 1995 and brought us hits like Never Been Kissed & 50 First Dates.
Drew also has her very own cosmetics line, Flower Beauty. This affordable line is all about empowering women to feel great in their own skin!
Victoria Beckham’s Skincare Line
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In the past, Posh Spice has partnered with Estee Lauder on a fabulous makeup line complete with matte lip colors and perfect concealers. If you’re desperate for new and exciting products, you’re in luck! In March, Beckham took to social media to announce she’s working on her very own skincare line.
Details are still hush-hush for now, but we can always count on Mrs. Beckham to bring the heat, in a chic way, of course.
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Alicia Silverstone may have stolen our hearts and supplanted herself as a fashion icon in Clueless, but she’s also a proud and vocal vegan. She partnered with Juice Beauty to launch an eco-friendly, green cosmetic line.
These products are celebrated for nourishing skin naturally. If you’re looking for perfectly subtle lipstick colors that are ideal for day or night, and facial highlighters that give you a natural, sun-kissed glow, this Clueless alum has your back.
Eva Mendes’ Circa Line
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Eva Mendes clearly has excellent taste. She always looks fabulous on red carpets, and has rocked the big screen in hit films like Hitch and The Place Beyond the Pines.
She’s procreated TWICE with the ever-charming, ever-handsome Ryan Gosling. So, when you’re ready to try a bold eyeshadow palette or a killer mascara, head to your local Walgreen’s to try her Circa line.
Mary-Kate & Ashley Olsen
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Mary-Kate & Ashley Olsen are true moguls. They took their Full House stardom and launched a majorly successful production company. These twins worked their tails off before they could even drive and their empire is now worth upwards of $300 million.
While their little sis Elizabeth Olsen is rocking the big screen, these gals are at the helm of a highly successful fashion label, Elizabeth & James. If you’re fiending for an E&J handbag, but the price tag is slightly out of reach… fear not. They make some fabulous beauty products too, like dry shampoo that will rock your world.
Kylie Jenner’s $386 Million Cosmetics Line
At this point, beauty and shoe lines are the Kardashian family business, second only to reality shows. The youngest little Jenner is a mom, an Instagram influencer, and of course, a beauty product expert. Kylie Cosmetics is all about extensive color palettes, bright lipglosses, and bold eyeliner.
At only 20 years old, Kylie has built a cosmetics empire worth $386 million in 2017. If it continues to grow as expected, it will be worth more than $1 billion in 2022.
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Naturally, we all yearn for the good old days with Lindsay Lohan. You know, the Mean Girls era! While LiLo has been through the Hollywood ringer and maybe a rehab or two, this gal is bouncing back! In January she teased the fact that she’d be releasing her own makeup line called L.L.
The first product to hit shelves will be a lipstick that can double as a cream blush. Who doesn’t love dual-use products? Less stuff to hoard in your bathroom drawers.
Jessica Alba’s Honest Brand is Organic
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Jessica Alba used to be a Maxim IT girl. In her 20s, she rocked that perfect bod with confidence and we all celebrated her fierce vibes. Now that she’s a mother, Jessica continues to keep it tight, but instead of working a bikini for men’s magazines, she’s creating baby and mother-friendly products via The Honest Company.
Yes, they make diapers, rash cream, and sunscreen galore, but the Honest brand also makes amazing nontoxic, earth-conscious primers, lotions, and makeup products.
Salma Hayek is Sharing Her Hair Care
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When you think of Salma Hayek, what comes to mind? Odds are it’s her amazing accent, her empowered vibe, and her truly fabulous hair. Those lustrous locks would make any gal envious. Clearly, Ms. Hayek got the memo because her hair care and beauty line, Nuance boasts some of the very best volumizing sprays.
Now us normal folk can get Hayek-level hair by visiting the local CVS pharmacy!
Kim Kardashian’s KKW
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Kim Kardashian West is the most famous reality star in history. Most of us have watched her grow up, make mistakes, get married, get divorced, and get married again in hour-long episodes. In addition to giving us all a peek into her glamorous life, Kim knows how to hustle.
One of her latest projects is a beauty line, KKW. The branding is sleek and minimal which makes every product, whether it be a multi-step concealer kit or a lip gloss, look super chic.
Miranda Kerr’s Kora Line
Photo by Daniel Boczarski/Getty Images for Sephora
Miranda Kerr is so much more than a supermodel and Victoria’s Secret Angel. She’s a businesswoman, a mom, and a wife to the founder of Snapchat! She also happens to have the cutest dimples and perhaps the most perfect skin we’ve ever seen.
If you’re trying to mimic that natural, glowy look that’s become Miranda’s signature, try her beauty line, Kora. All of these products are certified organic so you know you’re putting great stuff on your skin.
Photo by Dimitrios Kambouris/Getty Images for Jay Manuel Beauty
Iman may be the OG supermodel. She’s flawless, she’s timeless, and we have a feeling being in her presence will instantly rejuvenate your skin and make you a better human.
Since we can’t all bask in the glow of Iman, we can buy her aptly named beauty line, Iman Cosmetics. These products are perfect for a variety of skin types and give all users a flawless matte finish.
Kat Von D
Photo: Tommaso Boddi/Getty Images for Kat Von D Beauty
Tattoo artist Kat Von D is best known for inking some killer tattoos, but our girl also has a super distinct style. If you’re looking for an edgy look, and the right lip color or eyeshade to match your bold attitude, Kat has your back.
You can find her “fearless” Kat Von D Beauty line at Sephora. She launched the brand in 2008 and releases new collections every year.
Awaiting a Makeup Line From Gwen Stefani
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Gwen Stefaniis a legit trendsetter. From the forehead jewels and cut off wife beaters she rocked in No Doubt to her love of Harajuku fashion and her crazy successful L.A.M.B. apparel and handbags, it’s clear she knows what’s up.
She may be a mom with a smokin’ hot BF by the name ofBlake Shelton currently preparing for a run of shows in Vegas, but she’s also announced she’ll be launching her own makeup line. Fingers crossed she releases plenty of bright red lipsticks that stay put!
Gwyneth Paltrow’s Goop Health
Photo: Ilya S. Savenok/Getty Images for Goop
Gwyneth Paltrow is a boss. First of all, she continues to snag some of Hollywood’s best roles, including Pepper Potts in Iron Man. She has adorable children and a successful lifestyle blog you probably read on the regular – Goop!
Sure, Gwyneth takes some heat on occasion for promoting vagina steams and wacky spa services, but she also launched a Goop line that includes some fab products like eye cream and facial moisturizers.
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Calling all the Gaga-obsessed Monsters out there! Are you desperate for another Superbowl performance or album from Lady Gaga? The bad news is, you may have to wait a minute or two for the follow-up, but in the meantime, this multi-talented performer has announced plans to dip her toes into the beauty world!
If her products make us look half as good as she does on red carpets, it’s a win!
Rihanna’s Fenty Beauty
Photo: Jacopo Raule/Getty Images/Sephora loves Fenty Beauty
RiRi is a queen, ya’ll. Her albums are fire, her live shows are life-changing, and she’s the hardest partier at Coachella. What’s not to love? Earlier this year, she proved she could design the dopest kicks through her Puma collaboration.
She continues to make it rain perfection with her beauty line, Fenty. It might be impossible to look as gorgeous as Rihanna, but we might as well try Fenty Beauty to see how close you can get.
Jennifer Lopez Has Something Up Her Sleeve
Photo by Noam Galai/Getty Images for New York Magazine
JLo has come a long way over the last couple of decades. No longer “Jenny From the Block” she’s officially the queen of her very own empire. She can dance, sing, act, and serve as a judge/executive producer on a reality dance competition show.
As if she wasn’t busy enough, word on the street is that JLo is launching her own beauty line in the coming months. Yes, please!
Serena Williams Trademarked “Aneres”
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Serena Williams is arguably one of the best tennis players of all time. She works her butt off on that court and wins on the regular. She’s also a new mom who recently released a documentary about her life on HBO.
TMZ also reported she recently trademarked the name “Aneres” (her name spelled backward) to officially launch her first beauty line!
Khloe Kardashian’s KoKo Kollection
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We’ve covered Kim and Kylie’s beauty lines already, so we can’t leave their sister out now, can we? Khloe might be dealing with the perils of being a new mom and cheating scandals with her NBA baby daddy, but she continues the hustle nonetheless.
TMZ got the major scoop earlier this year when they discovered Khloe recently trademarked the name The KoKo Kollection. Sounds like she’s going to enter the 2nd family business – beauty products – any day now.