Beauty Is Skin Deep – Eizo X-Ray Pin-Up Calendar
I must say, the “Eizo: Pin-up Calendar 2010” is really particular. This revealing calendar features 12 “bone bunnies” – X-ray images of skeletal pin-up girls. Eizo is actually a brand of medical supplies and I think their campaign is genius! They wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.” This pin-up calendar literally shows absolutely every detail. Wow!