Free People’s It-Girl Inspired September Catalog

I’m in love with the concept Free People used in their latest September catalog! It was inspired by street snaps of the coolest it-girls seen around Fashion Week! The whole spread was shot by photographer Guy Aroch and features model Martha Hunt playing an effortless girl about town, donning the brand’s day and evening wear (from slinky dresses to edgy grunge selects and chic prints).Martha definitely owns the streets of London in these fabulous autumn looks!