Sober Is Sexy – Behind the Scenes

October 7, 2010

On September 21st, we shot the lookbook for Hanna Beth’s new line, “Sober Is Sexy”. The line is designed by Hanna’s mom, Hayley, Boris Galbshtein, and Hanna herself.

The message for the line is really great… and I think people are really going to respond to it well. If anything, the shirts are definitely conversation starters! I have two of the “The only Coke I do is Diet” shirts and every time I wear them I get bombarded with comments, laughs, or… I get the occasional awkward “I know you’re staring directly at my chest” moment while they try and understand what it says. Either way- I believe the line is going to do really well and am excited to be apart of it’s launch.

Here are some behind the scenes iPhone pics. Most of them are taken by my awesome photo assist Gabe Jonathan Ulloa.

Enjoy!!